As photographers we’ve all been told that blogging is important for your business and needs to be done consistently...which then turns into a mundane chore, something to tick off the to-do list and then slowly fades into the background… until you remember it needs to be done again and the whole cycle repeats itself. Sound familiar?
It’s true, blogging is important for your business, but it is why it is vital that matters. When we understand how it can help us and clients alike is when it becomes less of a chore and more of an exciting tool you can use to elevate your business.
Exciting, right? SEO may seem like a scary word or concept but blogging is one simple way you can significantly boost it. By creating blog posts that creatively focus on keywords, and consistently providing fresh content for your site you will notice a steady climb in your visitors.
2. Get to Know You, Get to Know Your Business
Blogging is a fantastic way for your potential clients to get to know both you and your business on a personal level. Clients want to know who they are working with, what your personality is like, and what your business has to offer them not only on a material or product level, but also on an experience level. Blogging is the simplest way to share about yourself, what you are passionate about and for people to get a true sense of who you are.
3. Create a Brand Feel
Blog posts give you a platform to create brand awareness and have complete control of how your images are presented, how you come across and the overall feeling of your website. You can share your passions, values, and "mission" in a casual and "non salesy" way.
4. Share Recent Work
A fantastic aspect of blogging is having a platform to consistently share your most recent work in a chronological, creative and easily formatted way that is easy for clients to follow.
5. Have an Inside Peek at Sessions
Sharing "inside looks" at photo sessions is the easiest way for clients to know what to expect from a session and to feel more comfortable when it comes to their own session.
6. Create Connections
Blogging allows you to create connections with new clients, maintain connections with past clients and perhaps even get noticed by other businesses.
It is a simple and easy way to network, without having to leave your desk.
7. Get Featured
Blogging also allows you to expand your network by being featured by others on their blog or vice versa for a change in content. You never know who will pick up on your blog post, which is the most exciting part!
8. Social Media Content
Share snippets of your blog posts on Instagram (or whatever you please) for more content that leads followers to your website and gets them excited and personally connected to your work. By hashtagging this will expose your content even beyond your followers and introduce you to new people.
9. Be Helpful to Clients and Others
Blogging gives you a fantastic platform to be able to educate both clients on your business and other photographers alike by sharing useful information. Everyone loves to learn and have free information so this is a great way to boost traffic to your website.
10. Stay Inspired
You may find that consistently sharing your photos and needing to come up with fresh content will inspire you to shoot more, get creative and step outside of your comfort zone more often. Blogging can help you grow as a photographer and also allows you to really see your consistent improvement.
There you have it, 10 Important Reasons Photographers Should Be Blogging. Remember:
a. Keep it Fun
b. Keep it Personal
c. Be Consistent